Available for freelance
Helsinki based
Systematic About me Product Designer
Research-led, systems-minded, and pioneering where AI actually belongs in the design process.
Research-led, systems-minded, and pioneering where AI actually belongs in the design process.
is a new way of working and mindset.
At M-Files I’m pioneering a new way of working — turning what I learn from using AI daily into a system the whole design team runs on. Rather than adopting tools piecemeal, I encoded our own methodology into shared Claude skills, then took it further into spec-driven development so design intent survives all the way into the code.
I'm a versatile product designer who treats AI-assisted workflows as a core part of the craft, not an add-on. Across roles as Senior Product Designer, Creative Consultant, Design Researcher, and Educator — in both corporate teams and fast-moving startups — I've built a practice around turning ambiguous problems into products people actually want to use. I hold a Master of Arts in International Design Business Management from Aalto University — a program built specifically to sit at the intersection of design, business, and technology rather than in any one of them alone.
Currently at M-Files, I work at the intersection of design process and AI-native tooling — identifying where in the process AI can genuinely accelerate the work, then applying the right skill or MCP at that step: component architecture and tokens in Figma, MCP connectors to bridge design and development context, and Claude Code to prototype and speed up the handoff between design intent and shipped product. I see this extending the designer's role past the traditional handoff — staying engaged through spec-driven development to support developers directly, using Figma MCP and Claude Code to keep design intent intact as it becomes code. My foundation in service and industrial design shapes how I think about systems, not just screens. At M-Files, I've pioneered this new way of working — Systematic AI for Design is where I've put it into practice.
Design, to me, is a problem-solving tool first. I navigate the full process — research, ideation, systems thinking, pixel-perfect execution — and I'm equally comfortable defining a new digital service from scratch or refining an existing one for scale. Within customer-facing products, I care about experiences that hold together across a brand and a system, not just individual screens.
I do my best work in collaboration — with stakeholders, engineers, and cross-functional teams — grounding decisions in both user research and data. If you're exploring how AI-native workflows change what's possible in product design, I'd like to hear from you.
Product design for a cybersecurity awareness and training platform.
Product design in financial services — an expense management solution built around Zevoy's business card.
Versatile product designer who treats AI-assisted workflows as core to the craft, not an add-on — across roles as Senior Product Designer, Creative Consultant, Design Researcher and Educator, in both corporate teams and startups. At M-Files I work where design process meets AI-native tooling: component architecture and tokens in Figma, MCP connectors bridging design and development, and Claude Code to tighten the handoff from design intent to shipped product. A foundation in service and industrial design shapes how I think about systems, not just screens.
